WELCOME TO

SHEMSHI RED DEVON BEEF

Shemshi Red Devon Beef breed, finish and present high quality, free-range, low-stress beef.
We sell both chilled and cooked to consumers via the Gisborne Farmers’ Market and at other events at which we cater.

RED DEVON BEEF

The Askews bought 5ha of land in Gisborne and Lee bought two in-calf Red Devon cows “for sentimental reasons” and that was the beginning of an enduring love for the breed. Red Devons are excellent foragers and are considered a gourmet beef breed, with tender meat, good marbling, and white fat, coupled with a calm temperament.
Our policy is to reduce stress in the animals at all times, and especially prior to slaughter, and to increase the glycogen levels in the muscle as a buffer prior to transportation by feeding them for two weeks with whole soaked oats mixed with molasses.
We also feed them on the trailer, training them to walk on voluntarily so they’re comfortable with it and load themselves when the time comes.

NEWS & ARTICLES

ASKEW LIVING THE GOOD LIFE

April 9, 2020
Most people hanker for the good life one way or another. Lee Askew’s interest in self-sufficiency and small-scale livestock farming was inspired by the 1970s television series of the same name. Her dream has turned into reality on the far side of the world from where she grew up, as Colin Williscroft found.

RED DEVON
BEEF

May, 2022
A thriving boutique business on 66-hectares of difficult land, with a herd of Red Devon cattle.

BECOME MORE CONFIDENT WITH BUSINESS PROCESS AND PLANNING.

December 18, 2017
Gisborne farmer Lee Askew’s biggest challenge was that she knew where she wanted to take her business, but didn’t quite know how to get there.